Application background:

As densely populated public places, large shopping malls and supermarkets have always been hotly contested territories for businesses with immense consumption potential. They also harbor endless advertising opportunities. In addition to numerous advertising companies vying to occupy this prime location, an increasing number of shopping malls are gradually recognizing the value of their own media assets and beginning to delve into this treasure trove. Traditional shopping mall advertising is broadcasted through DVDs or SD cards, which completely fails to meet the demand for instant information. It requires manual program replacement, which is both time-consuming and laborious. In this situation, network-based multimedia LCD advertising machines, touch all-in-one machines, and Zhongyu Display's multimedia information publishing system have emerged as the new darlings of shopping mall advertising.

Construction significance:

Based on the Zhongyu Display Technology publishing platform, we integrate intelligent interactive display devices with mobile internet big data to provide the traditional retail industry with cutting-edge data-driven and intelligent precision marketing solutions. We offer users indoor navigation services, product display services, self-service product sales, self-service appointment and queuing, information display services, big data collection and analysis services, differentiated information push, insight into customer consumption behavior, online and offline integrated data circulation, data-driven marketing, brand advertising, and enterprise image enhancement. We also beautify the service environment to improve customer experience, broadcast product advertisements to boost sales performance, and release promotional information to enhance promotional effects.

Operating location:

Public spaces such as the entrance of the shopping mall, the side of the escalator, the elevator entrance, the hallway, the shopping aisle, the restroom, the parking lot, the cashier counter, and the rest area

Concept of the plan:

Relying on technologies such as cloud platforms, cloud applications, big data, cloud self-service, and intelligent display devices, Zhongyu Display Technology has developed information publishing systems, self-service systems, touch inquiry systems, signage inquiry systems, appointment and queuing systems, and product display systems. Zhongyu Display Technology combines traditional retail with mobile internet to form a comprehensive solution. It closely connects customers, providing them with the best shopping experience. It helps brands and merchants discover customers' real needs, find their own positioning, and conduct authentic big data market research. This solution enhances the market competitiveness of physical businesses.

Features of the scheme:

1. Utilize touch software to provide 3D navigation of the shopping center's mall map and assistance and guidance for corresponding routes;  

2. Display the logos of merchants, floor distribution guidelines, and various profitable advertisements of merchants in the entire shopping center on split screens;  

3. Built-in relevant search function, providing customers with convenient search, inquiry, and positioning of merchant information;

4. Overall display of brand stores on the floor, including merchandise, promotional videos, event information, brand introductions, and other content;

5. Integrate application technologies such as QR codes and printers, place featured products or promotional information on the homepage recommendation interface, and provide multiple options such as QR code scanning and coupon printing

6. Various fashionable clothing and accessories are available in-store, and customers can choose and try them on through the virtual fitting mirror;  

7. The transparent display screen dynamically plays promotional information from merchants, while effectively showcasing products through the transparent display;  

8. Showcase 3D jewelry with stunning effects from a 360-degree all-round perspective.