Application background:

With the comprehensive and profound "break-in" of financial technology, commercial banking models have reached a crossroads of transitioning towards digital multimedia banking. Business models and management philosophies must be reshaped, as Jack Ma's cashless era has set off a wave in China and even globally, causing more and more post-90s to distance themselves from banking services. So how should banks adapt to meet the market demands of the post-90s generation? Today, Zhongyu Display provides an answer. It is particularly important for traditional banks to enhance their smart self-service equipment and develop towards the direction of future intelligent digital banking. In fact, not only Industrial and Commercial Bank of China (ICBC), but also China Construction Bank, Bank of China, Agricultural Bank of China, and Bank of Communications, the new five major state-owned banks, have begun their transformation. Many other joint-stock banks are also successively launching smart services in the face of strong social changes.

Construction significance:

Marketing and promotion to expand the market and establish the bank's image have become the prevailing business philosophy among commercial banks. With the transformation from a joint-stock system, commercial banks have implemented commercialized operations. Updating the bank's marketing and promotion methods is a crucial issue currently facing commercial banks. Bank business halls, as important places for serving customers, are the main channels for customer service and product sales. Establishing a bank business hall information release system has become a key focus in the current development of banks. It is an information release system project that integrates marketing and promotion, customer service systems, etc. With the deepening competition among banks, banks must adapt to how to combine dynamic media with static media through advanced digital media systems. Based on the bank's business development strategy, product and service promotion plans, and professional skill development goals for branch bank employees, banks should fully utilize the centralized management of digital multimedia information release systems to provide sufficient functions, effectively enhance customers' awareness of bank products and services, reduce customers' psychological waiting time for services, improve customer satisfaction, thereby achieving higher customer contribution, and simultaneously improve the service level of bank employees. The application of LCD advertising machines in banks provides a solution for information release, incorporating the scattered information release needs of bank business halls into the IT-based construction system, achieving comprehensive digitalization of information release content and network management.

Operating location:

The lobby and entrance area, above the service counter, etc.

Concept of the plan:

The solution launched by Zhongyu Display Digital Multimedia Information Publishing System for banking outlets utilizes an embedded system for data reception and processing. It provides functions such as remote terminal management, terminal control, terminal program updates, and real-time information publishing through the network, helping banks deliver rich media, including video, audio, images, and subtitles, to employees and customers at outlets in a fast, simple, and cost-effective manner.

Features of the scheme:

Brand promotion: Play unified image promotional videos and public welfare films to comprehensively enhance the corporate image.

System integration: By integrating with the Zhongyu display information publishing system, it can seamlessly integrate systems and devices such as queue callers, inquiry kiosks, self-service terminals, LCD advertising machines, and LED screens

Advertising value-added: Increase sales revenue by publishing advertisements with partner companies

Business value-added: Provide the latest financial advice on interest rates, funds, foreign exchange, gold, stocks, bonds, and other financial products, as well as the latest business updates.

Zhongyu Display is a dedicated provider of intelligent commercial LCD display solutions. Since its establishment in 2012, it has been focusing on the research and development, production, and sales of commercial LCD display equipment. Relying on its strong technical strength, it has been deeply involved in the commercial display industry.